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A tailwind for the hotel industry! Now is the time to be the chosen hotel.

The everyday life before the pandemic is gradually starting to return. At this timing, there may be an increasing number of people considering travel.

■The Resolution of the Novel Coronavirus Think back to the behavioral restrictions imposed by COVID-19 measures over the past few years. We had to refrain from traveling across prefectures for homecomings or trips, and the strengthening of border measures led to a decrease in foreign tourists. The movement of people came to a halt, and economic activities stagnated. Every industry faced extremely tough conditions, but the tourism industry was particularly hard hit. It feels like a long time ago, but these events occurred just a year or two back. Finally, COVID-19 is moving towards resolution, restrictions are being eased, and by March of this year, wearing masks has become a matter of personal choice. The resumption of movement is a tailwind for the tourism industry. ■National Travel Support The National Travel Support will continue beyond April. This support will serve as a significant encouragement for those who have been hesitant to travel or return home. Depending on the prefecture, many have set the deadline for this support until June 30, 2023, so we would like to devise strategies that will encourage people to want to visit again during this period.

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